Space Machines Company, is an Australian startup that provides orbital logistics and services which are vital to building a more sustainable, secure and scalable space economy. Our role was helping the company launch the country’s first “Roadside Assistance for Space”, an Orbital Servicing Vehicle, Optimus.
Our media strategies involve looking at how to maximise media engagement and unlock brand conversations that live beyond one announcement.
For Space Machines Company, it involved a phased approach including crafting a compelling brand message, profiling of key stakeholders, hosting a pre-launch event and celebrating the successful satellite launch with extensive media outreach. This approach ensured maximum visibility and impact.