Celebrity endorsement, investors and partnerships can be hugely valuable to early-stage brands, especially when leveraged strategically for media engagement.
Through the celebrity partner’s trusted voice, brands can tell a much deeper story about the role of their products, but they’re often a big bet, and come with a big budget, so they need a solid strategy to ensure they succeed and return on that investment.
Our press office approach highlighted the partnership's many layers - tech, fashion, diversity and inclusion and community-driven CSR.
The press day we handled attracted major publications like GQ Sports, Sports Illustrated, People Magazine, and WWD — hugely valuable relationships for a new e-commerce player. To bring it home with a storytelling slam dunk, we brought together BIPOC influencers and hosted an event with Damian at the YMCA in his Portland neighbourhood, driving local community connection with the brand.